Essay on Advertisement of Delicious Night - 1870 Words

The main purposes of advertising are: †¢ to inform the public about new products and services offered by a company †¢ To persuade people to buy these products or use the services offered. †¢ And to persuade or influence a desired action from the target audience. Advertising is a form of communication that attempts to persuade customers to purchase a particular product or service offered from brands. Many advertisements are designed to increase purchase of a product or the use of a service. There are many different methods to advertise. Most commonly used are: radio, leaflets, magazines, newspapers, internet and billboards. Brands use many different techniques to promote a product/service in order to notify a wider audience. In this†¦show more content†¦The models facial expression is expressed in a seductive manner which attracts men to the advert who could possibly purchase the fragrance for their girlfriend/wife; therefore men are the second target audience. The third target audience is people aged above 35 years who could buy the product for their families. The main image, of American supermodel Jessica Stam, is situated at the centre of the advertisement and used to promote the product. Jessica Stam has so far had a lucrative career which has included working alongside successful fashion designers and companies such as Victoria Secret, Marc Jacobs, Gucci and Anna Sui as well as appearing on Valentino. Jessica has appeared on the front cover of the UK’s and Germany’s edition of Vogue, (a highly successful fashion and life magazine), hence she is recognisable in Europe and the US therefore by using this particular model DKNY have aimed the advert at a larger audience. Jessica Stam is supporting a reflective sequined black backless dress which shows glamour emanating from her as the colour black is associated with glamour, elegancy and sophistication. The colour black also suggests mystery surrounding her and the perfume which is represented by the image being taken at night and the fragrance bottle presented thrice. As thre e is a magical number, by presenting the bottle three times questions the innocence of the perfume which shows the mystery of the fragrance; also night isShow MoreRelatedAdvertising Of Armour s New Briefs Essay1348 Words   |  6 Pages† Are just some of the shocking ads we are noticing in today’s society. The first advertisement I found was the â€Å"For the Benefit of Mankind†, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. 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